Here's to a Truly Great Season!
Distinctive, high quality and "unexpected" Impulse purchase opportunities are indeed part of what makes holiday shopping fun and some stores stand out over others.
Our offerings have very good mark up potential, the degree to which of course depends partially on the economics of your location. Of course, the retail price you set is up to you!
And, yes, they're out there! Light Jazz and Cocktail Piano People! Those who just love a touch of cocktail "jazz," with a glass of wine or two during the busy, and stressful holiday season.
Church Goers passing through your place? Sometimes finding that right and truly special gift for friends and family can be a challenge, but not this year! Church people and believers far and wide love Christmas music that is new, uplifting, completely non-secular - - and relaxing!
The Social Media Shoppers! Thet people who come across something special and have to jump on Facebook or Twitter even before they get all the way home! They'll be talking about YOU and giving out your address!
Most Retailers Know the Benefits of Setting a Festive Holiday Shopping Tone with Music While Customers and Prospects are Visiting...
Impulse purchasers! People not necessarily shopping for anything in particular, but, are very open to those unexpected surprises that most merchants offer in plain view at the register... some maybe looking for a special keepsake?
The Family Dinner and Entertaining Crowd! The people looking for something new to "go with" Christmas? Some relaxing music for the holiday party or for a dinner, or maybe, some favors or something special to offer a host or guests?
Yes...people like these are your customers too!
How About You?
Instead of playing radio music with commercials or "old" piped in music that people have heard already in the mall or in their cars on the way over, why not play something nice and all new that you can essentially get paid impulse purchase cash for playing?! Maybe if necessary, in a special separate area, off to the side?
Nothing that anyone would consider flashy or objectionable...just some easy on the ears, relaxing, music of well known holiday songs that would not only set the perfect tone for robust holiday shopping, but also, quite easily create additional "impulse purchase" sales among various different types of customers... This music will engage your customers for shopping and draw quick attention to the Celebration Ornaments!
Everyone has customers who are obliged to buy some gifts for co-workers. Let's be honest...they want something high quality and "thoughtful," and they want it to be both unique and affordable! Maybe even "upscale." Bosses will love to buy a short stack of Celebration Ornaments or even CDs so that their holiday shopping problem can be quickly and smartly solved!
Let's not forget about the "Die Hard Shoppers" who in addition to buying on impulse also have firmly in mind a list of gift recipients. A list with some flexibility that is often satisfied by quality, low priced items, especially unique ones that can be sampled...
So Who Will Buy These High Quality, Multi-Functional and Creative Items?!